This site has yet to go live and is filled with dummy text at the moment, but is intended to educate the user about the development of the Jersey City Powerhouse. Once an old power plant, the building is being re-stabilized and re-purposed as an arts and entertainment destination. I worked with the project’s existing visual identity to design and develop this flash site.

View Site

Logos:

This is the logo for Branded, my thesis project.

This is the logo for Heidi, and prototype I made for a collection of RFID-enabled jewelry. The concept was that the wearer could embed her identity within the piece of jewelry, which is why there is an emphasis on ‘ID’ in the logo.

This is the logo for ‘Friendly Fox’, my friend’s prototype for a fox scarf that purrs when you pet it. She wanted the logo to be a play on Firefox, so I used aspects of their logo in this one.

Web:

This is a screenshot of www.noloh.com, a site I did the design for. It was a difficult client and they chose to implement most of my least favorite design proposals, but it’s the most corporate design sample I have. I did not design their logo.

Screenshot of Maison Colette, a whimsical site using an illustrative style and some Flash animations. I made this for a web design class and it hasn’t been updated in a while, but I thought I’d include it as an example of more cartoon-like graphics.

You’ve already seen Branded, but I figured I’d include a screenshot anyway.

Print:

This is a flyer I made for a graduation party.

This is a Müller-Brockmann inspired poster I made for a typography class.

This is a type specimen for Adobe Caslon that I made for a typography class.

Process:

These are some simple wireframes I did for a small-scale freelance project.

This is a screenshot of a first pass I did on this project.

The client wanted some icons with each section, so I experimented with a few.

Below are some cutting-room versions of the Parsons Fashion Benefit site.

This is a wireframe for a proposal I made in our first meeting.

This concept had a unique horizontal menu style that would expand and compress for each section.

Here’s an initial mockup of the video player. The look and feel of the site hadn’t yet been finalized, and I went a little overboard with drop-shadows on this version.

Brand messages are pervasive in contemporary culture and create a language of symbols and ideas attached to commodities.  Often in the public sphere, our belongings signify our identity more than words, but this product-based communication is only tacitly understood.

‘Branded!’ is a satirical web application that subverts this “semiotics of stuff.” Ostensibly backed by the expertise of  “consumerologists,” it asks the user questions about his/her personal tastes and consumption habits. The user is then “branded” with a personal barcode depicting the ratio of stereotypes (e.g. yuppie, hipster, etc.) present in her consumer personality. She is also labeled with a sarcastic description of her perceived identity and given product suggestions based on her taste.

This project employs satire along with the pop-culture allure of the personality quiz to create a unique interactive experience that provokes the user to consider how her belongings define her. It was my thesis for my BFA in Design and Technology, and can be viewed here.

This site for the Parsons Fashion Benefit is a collaboration between RGA and five Parsons students (myself included). My personal contribution was to design and code the video player; all the work came together really well and I’m pleased with our result.

Night of Lights was a group solution to the challenge of creating a design intervention in a public space. We chose to use the circular pool in Madison Square Park to stage our interactive event, and took advantage of the pool’s constant circular motion to create the dynamics of the interaction. One evening, we set out hundreds of tea lights in small floating containers around the pool. People passing by could stop, light a candle, and place it among the group of floating candles. The event was a huge success; passersby were attracted to the elemental and spiritual quality of the floating candles, and we even had a few local artists come and play music to accompany the event.

La Maison de Colette was a fun and whimsical website I made for my cat, Colette. The concept was mildly absurd, but it left me free to make a less traditional site. I enjoyed making the illustrations, and built the site in a combination of flash, css, and html. Visit Site

Heidi is a prototype for a collection of interactive jewelry featuring RFID technology. Each piece carries an embedded RFID tag which holds the user’s profile information, and can be viewed and edited through a Flash interface. The concept was to allow the user to imbue the jewelry with aspects of her identity and to change it dynamically, in the same way that she might update her facebook page. Users can view each other’s profiles in passing via accompanying RFID readers, and ideally through RFID-enabled mobile phones. The result is a product-based social network that lives in both the physical and the virtual realm.

Luminairies are small lights that illuminate when the wind is blowing. They are meant to be installed in the trees in Union Sq as an urban intervention, but have many other applications. By infusing the currents of air in the park with actual electrical current, luminairies visualize the natural climate to the park’s visitors. It is my goal that this fusion of electric and organic will make passersby more aware of the ebb and flow of their natural surroundings.

Presentation:

View my presentation for this project here, or view the documentation below.

Inspiration:

For this project, I knew I needed a lo-fi, cheap way to make wind-reactive LEDs, so I looked to Ken Murphy’s Blinky Bugs for inspiration. I altered the design to suit the needs of my project, developed a prototype and tested it.

Materials:

Ultrabright LED
.25mm guitar string
22 guage wire
3V coin cell battery
Scotch tape
Florist tape
Hot glue

This project is intended to be implemented on a large scale, so I tried to keep costs to a minimum. The coin cell batteries are the most expensive component, but if bought in bulk each luminairy can be made for about $2.

Process:

Step 1: I had to diffuse the LEDs with hot glue to give them a softer glow. I taped the LED to a pencil, covered it in hot glue, then turned it to coat the LED evenly. Here’s a video:

Step 2: I had previously braided 22 guage wire using a power drill in the class lab. I cut a small piece of the wire and looped it around the guitar string to secure it.

Step 3: I made the positive terminal of the LED into a loop. The guitar string will rest in between the loop and will touch it when the wind blows, thereby completing the circuit.

Step 4: I taped the negative terminal of the LED to the negative side of the battery, and the guitar string to the positive side. Then I fit the guitar string inside the looped LED wire and made sure the guitar string rested right in the middle of the loop.

Step 5: For the purpose of making a lasting prototype, I hot-glued the leaves of my synthetic branch to the guitar string. Were these to be installed into the trees, I would substitute this process with a real leaf and some tape.

The single luminairies are now complete. They are ready to be installed into the trees with florist’s tape. For the purpose of prototyping and testing, I taped a few to an artificial branch.

Testing:

Here is a video of an initial test of a luminairy out my window, followed by the final test once the luminairies had been affixed to the artificial branch. I tested the branch by placing it in front of my air conditioner.

This multichannel video piece is meant to express the synchronicity and interconnectivity of the human experience. In the beginning, the protagonist feels cut off from the world, and goes for a walk to regain perspective. He makes fleeting connections with various characters, and in the end realizes his problems and anxieties are insignificant in relation to the grand scheme of the world.